The Ankura Podcast
The Ankura Podcast, our flagship podcast, features an in-depth view of our firm as well as conversations with leading experts and advisors from around the world on the developments shaping the global economy. Ankura is a global management consulting and advisory firm that advises the world's leading businesses, governments, and institutions on their most complex challenges.
The Ankura Podcast
The Business Behind Sport: Luca Massaro, Founder & Chief Executive of WePlay
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Ankura
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Season 1
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Episode 40
In this month’s episode of The Business Behind Sport, we focus on sports marketing with Luca Massaro, Founder and Chief Executive of WePlay.
Sports marketing has changed significantly over time, and global fan engagement is now a key driver for sports organisations. Luca shares his insights with Jonny Gray on how and why sports clubs and athletes are growing their fan base and involvement, in addition to the traditional marketing mix.