The Ankura Podcast
Welcome to The Ankura Podcast home to our flagship series The Business Behind Sport and The Impact Exchange, as well as a range of insightful discussions with leading experts and advisors from around the world on the developments shaping the global economy.
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The Ankura Podcast
Inside the Role of a Golf Super-Agent with Vicky Cuming
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From PA to a golf super-agent.
In this episode of #TheBusinessBehindSport, Vicky Cuming, Head of Golf Clients (EMEA) at WME Sports, reveals how she became one of the sport’s first female 'super-agents' — carving out her place in a male-dominated industry.
With 30+ years at the centre of golf, Vicky lifts the lid on shaping high-stakes careers covering the role of agent vs manager, million-dollar partnerships, and the relentless pressure behind peak performance.
Set against a sport in flux, she also shares her view on the disruption caused by LIV Golf and what’s shaping the sport's next chapter.
This is the business beyond the fairway. Listen now!